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The nature of differences between similarity and preference judgements · Study

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ArticleThe nature of differences between similarity and preference judgements

Mariëlle E. H. Creusen1997

Article1997

The nature of differences between similarity and preference judgements

Mariëlle E. H. Creusen · Jan P. L. Schoormans

22 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Economic and Environmental Valuation Sensory Analysis and Statistical Methods

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References

1977Features of similarity.1985The role of theories in conceptual coherence.1980Innovativeness, Novelty Seeking, and Consumer Creativity 1975Consumer Demand: A New Approach.1993Respects for similarity.1982Affective and Cognitive Factors in Preferences 2012Symbols for Sale 1968Benefit Segmentation: A Decision-Oriented Research Tool

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2016La similarité en marketing : périmètre, mesure et champs d’application 2016Similarity in marketing: Scope, measurement, and fields of application

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2001Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representationsarticle · 6 shared references 2016La similarité en marketing : périmètre, mesure et champs d’applicationarticle · 6 shared references 2016Similarity in marketing: Scope, measurement, and fields of applicationarticle · 6 shared references 2001The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equityarticle · 4 shared references 1993Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preferencearticle · 4 shared references 2014Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarityarticle · 4 shared references

Details

Year1997

Typearticle

Published1997-02-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations22

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(96)00032-8

openalex_workW2201966044

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