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Abstract: This article will explain the potential of the Arabic language, the challenges faced by the Arabic language in the globalization era, the opportunities that can be realized through the Arabic language, especially in the field of education, the factors that influence the development of potential and opportunities the Arabic language, and the steps strategic in looking to the future and prospects of the Arabic language in Indonesia, especially aspect of business, tourism, and development of science and technology. Through this article, the author invites the reader to join and participate actively in re-thinking and reflecting in determining the glorious, golden, and the advancement of the Arabic language. Methodology of writing this article is a qualitative approach, with approach of sociolinguistics, and the descriptive analytical method. Abstrak: Artikel ini akan menjelaskan potensi yang dimiliki bahasa Arab, tantangan yang dihadapi bahasa Arab di era globalisasi, peluang-peluang yang dapat diwujudkan melalui bahasa Arab, khususnya di bidang pendidikan, faktor-faktor yang mempengaruhi pengembangan potensi dan peluang bahasa Arab, dan langkah-langkah strategis dalam menatap masa depan dan prospek bahasa Arab di Indonesia, terutama dari aspek bisnis, pariwisata, dan pengembangan ilmu pengetahuan dan teknologi. Melalui tulisan ini, penulis mengajak pembaca untuk ikut serta berpartisipasi aktif dalam berfikir ulang dan merefleksidalam menentukan masa gemilang, keemasan, dan kemajuan bahasa Arab. Metodologi penulisan artikel ini adalah melalui pendekatan kualitatif, dengan pendekatan ilmu sosiolinguistik, dan dengan metode deskriptif analitis. Kata Kunci : Bahasa Arab, potensi, optimisme, pesimisme, dan globalisasi
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