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E Marketing and the consumer decision making process · Study

ThesisE Marketing and the consumer decision making process

Neha Jain2014

Thesis2014

E Marketing and the consumer decision making process

6 citations·0/0 files stored·Shodhganga

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1991The theory of planned behavior 2009Users of the world, unite! The challenges and opportunities of Social Media 1994Book Review: Marketing Research: An Applied Orientation 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1978Book ReviewsThe New Science of Management Decision, SimonHerbert A. rev. ed. (Englewood Cliffs, N.J.: Prentice-Hall, 1977), 175 pp., hardback $10.95, paper $5.95 1971Book Review: The Theory of Buyer Behavior 2003Consumer patronage and risk perceptions in Internet shopping 2001Consumer Perceptions of Privacy and Security Risks for Online Shopping

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Year2014

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Published2014-11-19

VenueShodhganga

Languageen

Citations6

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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openalex_workW2209009857

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