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The purpose of this study was to develop and test factorial validation of sport values measure and analysis the interactive effects of sport participation state and preference on perception of sport values among collegiate students. Three hundred and seventy seven university students completed self-administered questionnaire measuring preference, participation state, sport value measure and demographic variables. The major findings were as follows. First, exploratory factor analysis identified 4 factors(i.e., social value, economic value, psychological value, and physical value) and the internal consistency was supported , and evidence for factorial validity of the 4-factor sport value measure through confirmatory factor analysis was found. Second, Two-way analysis of variance results revealed that there were significant interaction effects according to sport preference x participation state in all sub-factor of sport value. Specifically, the perception of sport value according to preference state made no difference in sport non-participation group, while the perception of sport value according to preference state made a difference in the case of sport participation group.
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