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Does a global young consumer exist? A comparative study of South Korea and Poland
16 references·0 citing·37 second hop
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References

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  • 2015The Silent Revolution: Changing Values and Political Styles Among Western Publics3,723 cited
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  • 1990International Marketing and National Character: A Review and Proposal for an Integrative Theory605 cited
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  • 1998High-versus low-Context culture: A comparison of Chinese, Korean, and American cultures

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455 cited
  • 1999Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture392 cited
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