Analysis of Gender Differences for Women Entrepreneurs by SWOT Model

Abstract

Though often considered “the weaker sex,” women have led entrepreneurship to a popular phenomenon. Given their unique characteristics, women face different situations and difficulties than men, but they also enjoy unique advantages as entrepreneurs. SWOT analysis is used in this paper to draw a comprehensive evaluation of women from the aspects of strengths, weaknesses, opportunities, and threats to give some suggestions for entrepreneurial platforms. Finally, a better vision is raised that more research will be proposed to provide theoretical guidance for female entrepreneurship.

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