Social Media's Impact on Healthcare Services

Alma Pentescu · Iuliana Cetină · Gheorghe Orzan

29 citations0/0 files storedProcedia Economics and Finance

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Social Media in Health Education Health Literacy and Information Accessibility Health, Technology, Consumer Behavior

Abstract

Taking into account the changes in recent years (the increased access to internet, the existence of affordable mobile devices and the ease of communication due to the growth of social media) it seems natural to investigate social media's impact on healthcare services. Furthermore, studies conducted worldwide show their benefits, both in terms of the patient, as well as the healthcare providers’. However, Romania's healthcare system faces serious problems on basic aspects. Thus, using secondary data, this paper aims to present the existing concerns about the impact of social media on healthcare services and to discuss to what extent they are applicable also in Romania.

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References

2009Users of the world, unite! The challenges and opportunities of Social Media 1990Delivering quality service: balancing customer perceptions and expectations 1996Services Marketing: Integrating Customer Focus Across the Firm

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2018Toward a maturity model for the application of social media in healthcare 2024Reassessing the impact of social media on healthcare delivery: insights from a less digitalized economy

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