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Heresies and sacred cows in scholarly marketing publications · Study

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ArticleHeresies and sacred cows in scholarly marketing publications

Barry J. Babin2015

Article2015

Heresies and sacred cows in scholarly marketing publications

Barry J. Babin · Mitch Griffin · Joseph F. Hair

304 citations·0/0 files stored·Journal of Business Research

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Academic Writing and Publishing Publishing and Scholarly Communication Business Strategies and Management Research

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Year2015

Typearticle

Published2015-12-19

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations304

Files0 public / 0

ShelfAcademic Writing and Publishing

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doi10.1016/j.jbusres.2015.12.001

openalex_workW2219745825

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