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E-Trade is expected to dominate the global trade in the 21st century and thus is being introduced as a major policy assignment for each development country. E-trade has the potential to accelerate existing trends and introduce new ways of conducting trade and e-trade is an alternative to strengthen international competitiveness. Therefore, we needs to quickly adjust to this new method of e-trade and provide a number of policy suggestions that it can make best use of. However, successful implementation, diffusion and usage of e-trade system require cooperation, commitment and the trust of all participating members in international trade process. A number of interorganizational, inttaorganizational and innovation factors can influence both the extent to which e-trade is diffused and the level of subsequent performance that accure to participating firms. Considering the characteristics of e-trade, the proposed factors are based on an interdisciplinary study. The research model is based on the theories of innovation diffusion, inter-organizational system, and IS implementation. The factors proposed for this study of external firm factors, internal firm and perception factors.
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