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In an effort to keep pace with increasing employment opportunities and demand for qualified and well-trained personnel, there has been an increase in the number of educational institutions offering hospitality management programmes in India. Investment in education in hospitality management courses will play a critical role in providing the human resources needed for this fast growing industry. The issue of study motivations has been the subject of a number of investigations that attempted to understand what motivates students to major in hospitality and tourism management (Bushell, Proser, Faulkner, J Kim, Guo, Wang, A O’Mahony, Mc Williams, & Whitelaw, 2001). Evaluating the popularity of hospitality programs in order to understand its current position in the field of education, this paper is an attempt to identify reasons why students in India want to get an entry into tertiary education field like hospitality management. It aims to investigate the factors moderating (motivating) selection of hospitality programmes and intended subsequent career with the industry. The broad areas chosen for the study are demographic factors including socio-economic background, external influence, field attractiveness, job opportunities, ease of study and academic achievement. With a sample size of about 100 first year bachelor of hotel management students from a hotel management college, the study used a detailed questionnaire on the above factors. They were asked to rate their choice of the criterion on a five-point Likert scale ( 1= Strongly Disagree, 5= Strongly agree) to rank these dimensions. Suitable statistical techniques were used to analyze the data collected from the respondents. Based on the finding of the study, suggestions were given to education providers to take students’ study motivations into consideration in curriculum development. With students oriented curricula, HM programmes can generate quality learning outcomes to increase student satisfaction and further interest in starting a career in the industry.
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