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Differentiating Between High, Spurious, Latent, and Low Loyalty Participants in Two Leisure Activities

165 citations0/0 files storedJournal of Park and Recreation Administration

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Customer Service Quality and Loyalty Recreation, Leisure, Wilderness Management Consumer Behavior in Brand Consumption and Identification

Abstract

Loyalty is conceptualized as having two dimensions: psychological attachment and behavioral consistency. This conceptualization suggests a four-cell paradigm into which program users can be categorized: high loyalty, spurious loyalty, latent loyalty, and low loyalty. Two samples consisting of golfers and tennis players were classified into these four categories. Two hypotheses were tested to determine if selected personal and environmental variables could be used to differentiate between participants exhibiting different types of loyalty. Discriminant analysis revealed that level of involvement, motivation, side bets, and perceived skill level were useful for differentiating between participants in the four loyalty categories.

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2002A Distorted Destination Image? The Case of Turkey 2003A conceptualization of the relationships between service quality and visitor satisfaction, and their links to destination selection 2007Examining the Antecedents of Destination Loyalty in a Forest Setting 2009Analysing the effect of satisfaction and previous visits on tourist intentions to return 2005International versus Domestic Visitors: An Examination of Destination Image Perceptions 2004Predictors of Behavioral Loyalty Among Hikers Along the Appalachian Trail 2012Customer loyalty marketing research: A comparative approach between hospitality and business journals 2015Transitioning loyalty programs

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