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The Effect of Green Marketing, Corporate Social Responsibility on Brand Equity and Customer Loyalty
13 references·1 citing·46 second hop
The Effect of Green Marketing, Corporate Social Responsibility on Brand Equity and Customer Loyalty (2015)The Effect of Green Marketing, Corporate …THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY (2012)THE IMPACT OF CORPORATE SOCIA…Effects of restaurant green practices on brand equity formation: Do green practices really matter? (2012)Effects of restaurant green p…The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan (2011)The Advertising Effects of Co…Corporate Social Responsibility: Antara Teori dan Kenyataan (2011)Corporate Social Responsibili…The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)The Effects of Corporate Soci…The effect of retail service quality and product quality on customer loyalty (2010)The effect of retail service …Green product quality, green corporate image, green customer satisfaction, and green customer loyalty (2010)Green product quality, green …Green Marketing Management (2010)Green Marketing ManagementUnderstanding customer loyalty through system dynamics (2009)Understanding customer loyalt…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Corporate social responsibility: the way forward? Maybe not! (2005)Corporate social responsibili…The loyalty ripple effect (1999)The loyalty ripple effectBuilding Strong Brands (1995)Building Strong BrandsGreen Marketing and Sustainability of Breweries in Nigeria (2020)Green Marketing and Sustainab…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Zero defections: quality comes to services. (1990)The Behavioral Consequences of Service Quality (1996)Technology Infusion in Service Encounters (2000)Customer repurchase intention (2003)Comfort your online customer: quality, trust and loyalty on the internet (2004)A Three-Dimensional Conceptual Model of Corporate Performance (1979)The boundaries of strategic corporate social responsibility (2001)61. Capitalism and Freedom (2002)Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context (2006)A Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice (2007)Measuring Corporate Social Performance: A Review (2010)An Index of Factorial Simplicity (1974)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors (2019)The effect of supermarket service quality dimensions and customer satisfaction on customer loyalty and disloyalty dimensions (2020)The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Strategic management a stakeholder approach (2010)Improving consumer satisfaction in green hotels: The roles of perceived warmth, perceived competence, and CSR motive (2014)A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research (2016)A review of the business case for CSR in the hospitality industry (2019)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation (2013)ESG performance and firm value: The moderating role of disclosure (2017)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Corporate social responsibility and financial performance of companies: The puzzle of concepts, definitions and assessment methods (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Green Innovation, Managerial Concern and Firm Performance: An Empirical Study (2017)Impact of green entrepreneurship orientation on environmental performance: The natural resource‐based view and environmental policy perspective (2021)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)“Greening” the marketing mix: do firms do it and does it pay off? (2012)Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Beyond the Curriculum: Integrating Sustainability into Business Schools (2015)
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References

  • 1995Building Strong Brands4,440 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,866 cited
  • 2010The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation852 cited
  • 2011The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan454 cited
  • 2012Effects of restaurant green practices on brand equity formation: Do green practices really matter?327 cited
  • 2010Green product quality, green corporate image, green customer satisfaction, and green customer loyalty295 cited
  • 1999The loyalty ripple effect273 cited
  • 2010The effect of retail service quality and product quality on customer loyalty167 cited
  • 2005Corporate social responsibility: the way forward? Maybe not!145 cited
  • 2010Green Marketing Management113 cited
  • 2011Corporate Social Responsibility: Antara Teori dan Kenyataan63 cited
  • 2012THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY46 cited
  • 2009Understanding customer loyalty through system dynamics35 cited

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  • 2020Green Marketing and Sustainability of Breweries in Nigeria

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7 cited