Perceptions of Corporate Social Responsibility in India: an Empirical Study

Abstract

With the liberalization of economy, the corporate sector is making an increased effect on the rapidly transforming Indian society. The paper studies the perception of the Indian society on corporate social responsibility. The primary data has been generated by means of a structured questionnaire, administered to the selected sample in Northern India. The data has been analyzed with the help of factor analysis. The findings reveal that in a market-led economy, society holds both positive and s skeptic view of CSR activities and expects a responsible and ethical behavior from the corporations. The process of further integration of the society and business is required and the business has to reinforce the positive momentum to strengthen the confidence in the society. The study is useful for the corporations to understand the societal perception on corporate social responsibility, which may help them to redesign and reposition their social responsibility activities. Keywords: CSR, India, societal perception, objective viewpoint, skeptical viewpoint, ethical viewpoint.

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