Adoption of Internet banking by Iranian customer: An empirical investigation

Abstract

The purpose of this article is to provide an insight into the determinants of customers' Internet banking (IB) acceptance. Therefore, it attempts to address a research need for extending the technology acceptance model (TAM) by adding contextual factors for IB case. The data presented in this study are based on 202 questionnaires collected from individual Internet banking users in Iran. By using Confi rmatory factor analysis, Pearson correlation testing, and multiple regressions, tested the correlations between variables. The findings of the study indicate that perceived usefulness and Computer self efficacy were the main factors influencing Internet banking acceptance. Recommend to banks managers to learning customer how to use computer and Internet banking and advertising about Internet banking benefit and its advantages. And with regard to importance of Computer self-efficacy, banks can promotion of customer ability about work with computer by proper advertising.

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