Research Regarding The Purchase Decision Process Of Consumer Of Food Products

Diana Marin

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

Consumer behavior includes all thoughts,feelings and actions involved in the selection, purchase, use of products orservices. When they watching an advertisement on TV, when they read a book orrecycled packaging, people fall into a certain behavior. The decision processis the software of the whole model, and involves the crossing of some specificstages: recognition of the problem, gathering the information, evaluation ofalternatives, product selection and post-purchase evaluation. The succession ofthese stages can be interrupted at a moment in time temporarily or permanently.

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