Chaptergreen2012

Granny Would Be Proud: on Doing Vintage, Practices and Emergent Socialities

Katherine Duffy · Paul Hewer · Juliette Wilson

10 citations0/0 files storedOpen Access at Essex (University of Essex)

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Nostalgia and Consumer Behavior

Abstract

It is proposed that vintage consumption must be understood as an embodied practice. This paper seeks to initiate a Vintage Turn within consumer research, to consider vintage as a practice of transformation and togetherness in an alternative consumption space.

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