Reasons for Zoo Visitation: Comparison of Two Sites

Abstract

and subsequent redevelopment of exhibits. There is an understanding that the three key objectives of zoos are recreation, education and conservation and that these multiple roles are sometimes conflicting and need to be managed. The visitor today is better informed, more travelled and much more environmentally conscious than those of previous decades, which means that zoos must be clearly, positively and appropriately positioned in the mind of their prospective visitors. Few studies have made comparisons between attitudes towards different types of zoos and the effect that these variables may have on visitation. This study concerned two of the major zoos operated by Zoos Victoria, Melbourne Zoo (MZ) and Werribee Open Range Zoo (WORZ). Little difference was found in the attitudes of visitors to the two different sites however significant differences were detected in their reasons for visiting with the visitors to the WORZ holding higher scores.

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