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This paper is based on a research study conducted by one of the authors as part of her Honours thesis (Broad, 1996). The study examined the relationships between the interpretive approach and techniques that are used to display captive animals and the quantity and quality of the learning that takes place. Using systematic observation and on-site interviews with visitors at two very different sites, the study examined cognitive, affective, and behaviour dimensions of learning about tigers, wildlife and conservation. The present paper reports on the results of the research carried out at Dreamworld's Tiger Island only. The results revealed that the majority of visitors perceived that they had learned something and they were able to recall something that they had learned. The paper suggests avenues for further research into visitor learning as part of the wildlife tourism experience, especially in the context of captive wildlife exhibits.
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