Marca ‘España’ y Clusters: reflexiones para investigar un modelo geoestratégico de globalización

Abstract

Studies on Brand Spain are not many, and mostly focus on the analysis of its reputation and good image of the country to the outside world; or at most, with an eye to determine their economic impact. Through this document, we reflect on the synergy between Brand Spain and the development of a growing model of business organization in our country: clusters. Considering the value of the geostrategic thinking of these organizations, which generate highly competitive products “Made in Spain”,we raise the need to investigate this reality in a multidisciplinary way.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 0 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.