The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach

Jasur Hasanov · Haliyana Binti Khalid

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Organic Food and Agriculture

Abstract

This paper presents valuable insight into consumers’ online purchase intentions regarding organic foods. Specifically, it examines the influence of website quality on consumers’ intention to purchase organic food online based on the Malaysian perspective. The study employed quantitative method; where 304 respondents participated in a survey. The results indicate that website quality has indirect impact on online purchase intentions of health foods in Malaysia through the full mediation of customer satisfaction. On the other hand, demographic factors had no significant effect on online purchase intention.

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1971The Theory of Buyer Behavior 2005Customer perceptions of e‐service quality in online shopping 2008The effect of web interface features on consumer online purchase intentions 2008The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors 2007ONLINE SHOPPING ACCEPTANCE MODEL — A CRITICAL SURVEY OF CONSUMER FACTORS IN ONLINE SHOPPING 2001E-COMMERCE SYSTEMS SUCCESS: AN ATTEMPT TO EXTEND AND RESPECIFY THE DELONE AND MACLEAN MODEL OF IS SUCCESS 2010Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies

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