Internet Media and the Public Sphere: The 2007 Australian E-Electioneering Experience

Abstract

Internet media have come under increasing examination since the early 1990s within a number of theoretical frameworks, including their use and potential influence in the public sphere of political discourse. Increasing use of internet media was identified in the 2000 and 2004 US presidential elections, with the latter being described as ‘a critical turning point’. However, the development of what some call ‘new media’ or ‘social media’ based on Web 2.0 internet technology has overtaken many findings of previous research. Some of the most popular Web 2.0-based media currently in use were developed after 2004. These technological changes, coinciding with declining television viewing and newspaper readership, suggest that new forms of internet media need ongoing critical review. This paper analyses findings from a study of internet media use in the 2007 Australian federal election and explores their implications in relation to the public sphere.

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