The application of social media in social work community practice

Kathleen C. Sitter · Ashley Curnew

46 citations0/0 files storedSocial Work Education

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Social Work Education and Practice Social Media and Politics Social Media in Health Education

Abstract

Advocacy is a core part of social work practice. While social media platforms have grown in popularity in online campaigns, there is little evidence of how social workers can use social media when working with community groups. In this article, we provide an exemplar of an innovative advocacy practice with social media involving community members who created participatory videos as part of a research study, and subsequently integrated the videos into a larger human rights advocacy campaign. The case highlights three forms of social media engagement: platform integration, call-to-action, and blending offline and online advocacy efforts in real time. Included in this article is also a YouTube link to one of the participatory videos. We begin by considering the benefits and concerns of social media in social work education, followed by the implications in the field, with particular attention paid to advocacy. In the second section, we present the case study to demonstrate the application of social media platforms and conclude with practical considerations for social workers adopting social media when working alongside communities in social justice initiatives.

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References

2012Information, Community, and Action: How Nonprofit Organizations Use Social Media 2009What's so ‘critical’ about critical disability studies?2013Tweeting Social Change 2009Subactivism: Lifeworld and Politics in the Age of the Internet 2009Rights, sexuality and relationships in Ireland: ‘It’d be nice to be kind of trusted’2014Social Media and Symbolic Action: Exploring Participation in the Facebook Red Equal Sign Profile Picture Campaign 2014From the Editor—The Medium Is the Message: Integrating Social Media and Social Work Education 2014Social Media and Social Work Education: Understanding and Dealing with the New Digital World

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2016‘Only Connect’: Unifying the social in social work and social media 2021Enhancing New Media Literacies of Social Work Students through a Participatory Learning Environment 2017The Voice of the Social Worker: A Narrative Literature Review 2019Teaching Note—Pick Your Platform: Social Media Advocacy Skill Building 2017Critical conversations: Social workers’ perceptions of the use of a closed Facebook group as a participatory professional space

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