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Economic Choice Theory
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  • 2006Revealed Preference156 cited
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  • 2011Laboratory Experiments: Professionals Versus Students131 cited
  • 1998Effects of inflation on the subjective value of delayed and probabilistic rewards125 cited
  • 2015Behavioral Economics and the Analysis of Consumption and Choice119 cited
  • 2000THREE PREDICTIONS OF THE ECONOMIC CONCEPT OF UNIT PRICE IN A CHOICE CONTEXT112 cited
  • 2002Emotion and self-control112 cited
  • 2008Neuroscientific approaches and applications within anthropology112 cited
  • 1998Radical behaviorist interpretation: Generating and evaluating an account of consumer behavior111 cited
  • 2007Modularity and the Social Mind111 cited
  • 2004The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization105 cited
  • 2016Toward quantifying the abuse liability of ultraviolet tanning: A behavioral economic approach to tanning addiction102 cited
  • 2006Some Frontiers in Social Science98 cited
  • 2003The behavioral ecology of brand choice: How and what do consumers maximize?92 cited
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Reformative self‐control and discounting of reward value by delay or effort1
70 cited
  • 1999The substitutability of brands66 cited