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Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
16 references·0 citing·42 second hop
Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector (2015)Factors Determine the Customer-Celebrity …The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …The equity effect of product endorsement by celebrities (2007)The equity effect of product …Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds (2004)Understanding Media Enjoyment…Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1 (2004)Man-of-Action Heroes: The Pur…Conceptualization and measurement of celebrity worship (2002)Conceptualization and measure…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions (2002)A Contingency Approach: The E…Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)Selecting Celebrity Endorsers…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Watching Dallas: Soap Opera and the Melodramatic Imagination (1985)Watching Dallas: Soap Opera a…Attitude and Attitude Change. (1972)Attitude and Attitude Change.The Influence of Source Credibility on Communication Effectiveness (1951)The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Self-Reports in Organizational Research: Problems and Prospects (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Celebrity endorsements: a literature review and research agenda (2016)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Advances in Consumer Research (2025)On the automatic activation of attitudes. 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(1999)Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk (2019)Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots (2019)Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri (2020)Actual Minds, Possible Worlds (1986)Flow: the psychology of optimal experience (1990)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)GameFlow (2005)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)The Differential Susceptibility to Media Effects Model (2013)Uses and Gratifications Theory in the 21st Century (2000)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Critical Discourse Analysis (2015)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Personal Computing: Toward a Conceptual Model of Utilization1 (1991)
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References

  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 1999Celebrity Endorsement: A Literature Review1,831 cited
  • 1985Watching Dallas: Soap Opera and the Melodramatic Imagination1,556 cited
  • 1972Attitude and Attitude Change.1,388 cited
  • 2004Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds1,375 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,364 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,338 cited
  • 2011Celebrity endorsement, brand credibility and brand equity816 cited
  • 2013The role of brand love in consumer‐brand relationships737 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information633 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 2004Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1595 cited
  • 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective592 cited
  • 2002Conceptualization and measurement of celebrity worship453 cited

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2007
The equity effect of product endorsement by celebrities
351 cited
  • 2002A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions248 cited
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