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Narrativa audiovisual publicitaria · Study

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ArticleNarrativa audiovisual publicitaria

Isidro Moreno Sánchez2003

Article2003

Narrativa audiovisual publicitaria

Isidro Moreno Sánchez

55 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Advertising and Communication Studies Digital Media and Visual Art Literature, Culture, and Aesthetics

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2013Gender representation in advertising of toys in the Christmas period (2009-12)2007El videoclip como mercanarrativa 2019Estudio de casos de la ficción sonora en la radio pública, RNE, y en la plataforma de podcast del Grupo Prisa en España 2013De la radio interactiva a la radio transmedia: nuevas perspectivas para los profesionales del medio 2022The branded podcast as a new brand content strategy. Analysis, trends and classification proposal 2020Educación y medios audiovisuales: una reflexión sistémica para su implementación, fortalecimiento y sostenibilidad 2015Música y publicidad. Una aproximación metodológica al análisis músico-audiovisual de anuncios televisivos / Music and publicity. A methodological approach to music-audiovisual analysis of television spots 2014I like to play de Sony Playstation® ¿es una ironía crossmedia o transmedia?

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Year2003

Typearticle

Published2003-01-01

VenueDialnet (Universidad de la Rioja)

Languageit

Citations55

Files0 public / 0

ShelfAdvertising and Communication Studies

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openalex_workW22371822

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