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Le prix : de l'analyse conceptuelle aux méthodes de fixation
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Le prix : de l'analyse conceptuelle aux méthodes de fixation (1997)Le prix : de l'analyse conceptuelle aux m…Yield Management in the French hotel business: An assessment of the importance of the human factor (2011)Yield Management in the Frenc…La préoccupation de maintien du pouvoir d’achat : proposition d’un critère de segmentation (2009)La préoccupation de maintien …Les déterminants de l'élasticité prix des marques (2000)Les déterminants de l'élastic…Generalized expectancies for internal versus external control of reinforcement. (1966)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)Représentations sociales du consommateur responsable : les autres consommateurs ont-ils vraiment envie de le suivre ? (2021)An Integrated Model of Buyer-Seller Relationships (1995)Service Management: Operations, Strategy, Information Technology (2003)L'analyse de contenu (2013)Knowledge sharing in revenue management teams: Antecedents and consequences of group cohesion (2014)Determinants of successful revenue management (2019)Revenue and yield management: a perspective article (2019)The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)Determinants of Store-Level Price Elasticity (1995)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)
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  • 2011Yield Management in the French hotel business: An assessment of the importance of the human factor19 cited
  • 2009La préoccupation de maintien du pouvoir d’achat : proposition d’un critère de segmentation14 cited
  • 2000Les déterminants de l'élasticité prix des marques7 cited

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