Determinants of Onboard Spending

Abstract

With the following paper the authors are creating a tentative model identifying the determinants of spending on board a cruise ship. For this, research has been conducted on existing literature focusing on factors that influence tourist’s spending at holiday destinations. Structuring the different aspects and determinants allows the authors to build a general overview of tourist’s spending characteristics. It is then the aim to adopt the model to the cruise industry. The environment on board a cruise ship is very distinctive and consequently it is questionable whether the model can be adopted. Therefore, the second aspect focuses on the relevance of the created model for the cruise industry. Under which conditions or adaptations can the model be applied? Is it applicable at all, or only for specific cruise ships? The findings will be underlined by putting it through a conceptual test including a critical analysis from industry experts and attendants at an E-Cruising conference. It is the intention to encourage further development of this tentative model, as it is only a first attempt to visualize on board spending.

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