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Challenges for Marketers in Sustainable Production and Consumption

Caroline J. Oates · Panayiota Alevizou · Seonaidh McDonald

8 citations0/0 files storedSustainability

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

Abstract

As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices [1–3]. [...]

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2009Sustainable consumption: green consumer behaviour when purchasing products 2015Flying in the face of environmental concern: why green consumers continue to fly 2012Individual strategies for sustainable consumption 2009Comparing sustainable consumption patterns across product sectors 2015Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses 2008Marketing sustainability: Use of information sources and degrees of voluntary simplicity 2015Sustainable Fashion Supply Chain Management 2015Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

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