The newt Gingrich book deal controversy: Self‐defense rhetoric

Kimberly A. Kennedy · William Lyon Benoit

36 citations0/0 files storedSouthern Communication Journal

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Rhetoric and Communication Studies Linguistics and Discourse Analysis Cultural and political discourse analysis

Abstract

This essay critically analyzes Speaker Newt Gingrich s self defense discourse following the multi‐million dollar book deal controversy. Gingrich used five major rhetorical strategies to deal with allegations surrounding the book deal with Harper‐Collins: denial, good intentions, bolstering, attacking accusers, and corrective action. The evaluation shows that Gingrich failed to deal adequately with allegations, employed inconsistent arguments, and developed strategies poorly. This unfavorable assessment is shown to be consistent with the existence of continued attacks and public opinion data. Finally, several implications of this analysis are discussed.

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References

1995Accounts, excuses, and apologies: a theory of image restoration strategies 1973They spoke in defense of themselves: On the generic criticism of apologia 1959Modes of resolution of belief dilemmas 1970Rhetoric of Religion 1994AT&T: “Apologies are not enough”1995Sears’ repair of its auto service image: Image restoration discourse in the corporate sector 1982Kategoria and apologia: On their rhetorical criticism as a speech set 1994The Tonya Harding controversy: An analysis of image restoration strategies

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