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In 1968, the U. S. Department of Housing and Urban Development commissioned a series of studies to define the potential demand for new systems of urban transportation. Among these was a study of latent demand for urban transportation to focus specifically on urban groups who have transport needs that are not met by existing systems. Emphasis was placed on the needs of the elderly, the poor, the young, and the handicapped. Need was identified through a series of questionnaires of select groups in Pittsburgh & Baltimore. In a Minnesota study, transit needs were established through a latent demand survey conducted to determine the extent of travel that would occur under various levels of transit system improvement. The survey also developed information on the perceived needs of individual travelers. The analysis of latent demand at various levels of transit service for rural communities is the subject of this paper.
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