Factors Determining Attendance at a Film Festival

Abstract

The goal of this article is to assess which factors determine consumption of a cultural festival. Drawing on the data obtained from a survey among attendees of the Valdivia International Film Festival (Chile), two models analyzing consumption intensity (number of films seen) and participation frequency (number of editions attended) are estimated. The variables included in the models reflect the sociodemographic features of those attending as well as specific factors linked to experience and previous cultural consumption, in addition to variables related to motivation. Findings show the most important variables are those related to cultural capital when accounting for participation in the event, although age and place of residence in the case of participation frequency also prove significant. Certain implications regarding cultural policy and management are drawn from the findings to emerge.

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