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Religious travel is not a new phenomenon. Religion has long been an integral motive for undertaking journeys and is usually considered the oldest form of non-economic travel (Jackowski and Smith 1992). Every year millions of people travel to major pilgrimage destinations around the world, both ancient and modern in origin. Jackowski (2000) estimates that approximately 240 million people a year go on pilgrimages, the majority being Christians, Muslims, and Hindus. Religiously or spiritually motivated travel has become widespread and popularized in recent decades, occupying an important segment of international tourism, having grown substantially in recent years both in proportional and absolute terms. A continued increase in this market segment seems to be a foreseeable trend in the future as well (Bywater 1994; Holmberg 1993; Olsen and Timothy 1999; Post et al. 1998; Russell 1999; San Filippo 2001; Singh 1998).
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