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Neural Activations Associated with Decision‐time and Choice in a Milk Labeling Experiment
16 references·4 citing·42 second hop
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References

  • 2005Neuroeconomics: How Neuroscience Can Inform Economics2,163 cited
  • 2010Visual fixations and the computation and comparison of value in simple choice1,406 cited
  • 2005Blink: the power of thinking without thinking1,313 cited
  • 1996Gender and Environmental Risk Concerns1,191 cited
  • 2011Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions728 cited
  • 1993Time Pressure and Stress in Human Judgment and Decision Making587 cited
  • 2008The Case for Mindless Economics541 cited
  • 2012The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions359 cited
  • 1989The Welfare Analysis of Product Innovations, with an Application to Computed Tomography Scanners343 cited
  • 2010Foundations of Neuroeconomic Analysis322 cited
  • 2010The Drift Diffusion Model can account for the accuracy and reaction time of value-based choices under high and low time pressure321 cited
  • 2011Neuroeconomic Foundations of Economic Choice—Recent Advances276 cited
  • 2014Benefits of Neuroeconomic Modeling: New Policy Interventions and Predictors of Preference92 cited
  • 2009On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal89 cited
  • 2011

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Consumers can make decisions in as little as a third of a second
88 cited
  • 2013Goals, Methods, and Progress in Neuroeconomics62 cited
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    • 2021What links neuroscience to agricultural economics? A review of neuroscientific methods literature in agricultural economic research and marketing4 cited
    • 2022Neuroeconomics: An overview and applications to agricultural and food economics1 cited