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Research approaches to improving the understanding of travel behavior are outlined in this paper. The objective of the travel behavior research is to make more informed judgments concerning trade-offs between the basis in behavior, and thus the logic and plausibility of travel forecasts, and the time, money, and skills required to carry out the forecasts. The behavioral assumptions to be evaluated relate to the perceptions, valuation, and structure of choice and possible conditioned or learned behavior resulting from the stimuli that give rise to travel decisions for various household and individual travelers. The paper focuses on 7 major issues around which research on travel behavior may be structured. Some recent findings related to each issue are presented, and current uncertainties and untested hypotheses are exposed for discussion. The significance of the research issues also is discussed. Criteria for evaluating alternative behavioral approaches to travel theory are presented.
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