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espanolEste trabajo examina la existencia de diferencias de genero en el comportamiento de un consumidor. Los resultados revelan que las mujeres presentan un mayor grado de eficiencia en sus decisiones de consumo que los hombres. Sin embargo, no existen diferencias significativas de genero entre aquellos individuos que conocen los postulados de la teoria neoclasica de la demanda. EnglishThis paper examines the existence of gender differences concerning the consumer�s behaviour. The results reveal that women show a higher degree of coherence in their consumer decisions than men. Nevertheless,there are no significant gender differences regarding the individuals that know the postulates of the neoclassic demand theory.
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