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The Effectiveness of Sponsored Events in Promoting a Country's Image

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References

1982Country-of-Origin Effects on Product Evaluations1,819 cited
1983Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?358 cited
1983Commercial Sponsorship353 cited
1969A Media Planning Calculus257 cited
1987Corporate Objectives in Sports Sponsorship184 cited
1987Sponsorship: An Important Component of the Promotions Mix182 cited
1984Sponsorship Works Differently from Advertising90 cited
1987Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products73 cited

Cited by

2010Country-of-Origin Effects on Consumers’ Evaluations of Automobiles: Perspectives from a Developing Nation36 cited
2006Virtual advertising and brand awareness28 cited
2006Do South Korean companies need to obscure their country‐of‐origin image?24 cited
2004Impact of Sponsorship on Companies That Supported the 2002 Salt Lake City Winter Paralympics19 cited
1995Sponsorship-Linked Marketing Development14 cited

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