Wine marketing Trends in the Republic of Croatia.

U. Gas̆parec-Skoc̆ic ́ · Željka Bedek · Borna Banić

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Wine Industry and Tourism Economics of Agriculture and Food Markets Consumer Market Behavior and Pricing

Abstract

The aim of this article is to display trends in wine market trading on the Croatian market. This article investigates wine market trading in the seven-year period, from 2002 to 2008, through different categories of wine (table, quality and top-quality). Domestic and imported wines are in circulation on the Croatian wine market. A growth trend has been detected in quality of Croatian wines and consumption of quality and top quality wines. The growth of imported wine trading has been detected in recent years, indicating openness of the Croatian wine market. This article is based on the data and records regulated by Croatian Wine Act (Official Gazette 96/03), and it does not concern wine market trading routes. This research was conducted by gathering data (primary and secondary), and analyzing it with mathematical and statistical methods. Tendencies in Croatian wine market trading, consumer perception and the openness of Croatian wine market are shown in research results.

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