Operations management in the design and execution of MBA programs

Abstract

Master of business administration (MBA) programs are under intense pressure to improve efficiencies, lower tuition, and offer refreshed curriculum that is of high quality and regarded as relevant by the marketplace. In light of this environment, the authors propose a conceptual framework for effectively employing operations management (OM) methodologies in the design and execution of MBA programs. OM is shown to be applicable in key areas including curriculum design, faculty utilization, quality of student experience, assurance of learning, and program redesign. Results from survey data indicate that most MBA programs are not fully utilizing OM methods in their operations.

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