의류점포내 상황요인과 제품의 소비가치가 충동구매행동에 미치는 영향

박은주 · 강은미

5 citations0/0 files storedJournal of the Korean Society of Clothing and Textiles

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

Abstract

The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis ...

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