ASSESSING THE IMPACT OF RETAILER STORE BRAND PRESENCE ON MANUFACTURER BRANDS IN AN EQUILIBRIUM FRAMEWORK*

Michael Cohen · Ronald W. Cotterill

17 citations0/0 files storedJournal of Industrial Economics

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

Abstract

This article assesses the impact of retailer store brand products on manufacturer brand prices, profitability and consumer welfare in Boston's white fluid milk market. Estimates from a random coefficients logit demand model are used to specify and test a set of pricing games. Under the selected model, milk manufacturers are Stackelberg leaders to retailers, and store brand milks are procured by retailers at cost. The model is used to investigate counterfactual markets without retailer store brand milks. Counterfactual Simulation results indicate that store brands increase channel profits, retailer profits and consumer welfare, while having mixed effects on equilibrium retail prices.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 17 citations exist upstream.

References

1995Automobile Prices in Market Equilibrium 2000Mixed MNL models for discrete response 1994Estimating Discrete-Choice Models of Product Differentiation 1998Measuring Market Power in the Ready-to-Eat Cereal Industry 1995The Introduction and Performance of Store Brands 2007Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data 1999Conduct parameters and the measurement of market power 1995W hy R etailers S ell P rivate L abels

Cited by

2013A Study of Vertical Integration and Vertical Divestiture: The Case of Store Brand Milk Sourcing in Boston 2013The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions 2013A Benefit-Function Approach to Studying Market Power: An Application to the U.S. Yogurt Market 2023Do consumers benefit from national-brand listings by hard discounters?

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.