Evaluating audience experience

Zafer Bilda

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Art, Technology, and Culture Innovative Human-Technology Interaction Aesthetic Perception and Analysis

Abstract

Protocol analysis is used as a method to analyse verbal and non-verbal data.Interactive art experience protocols involve both types of information; behaviour of the Individual interacting with the artwork and her retrospective report of what she was thinking during the primary experience.Interactive experience protocols are analysed by the use of a coding scheme In order to maintain a rigorous and replicable analysis process.The aim of this paper Is to describe the development of this generic coding scheme for analysing audience experience with interactive artworks.

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