The Lithographed Map in Philadelphia

Abstract

Lithography’s rise contributed to the industrialization of map production and the radical revaluation of American maps. A descriptive survey of select maps illustrates how lithography was responsible for the rapid diversification of map genres coterminous with the widespread commercialization of pictorial prints, the rise of consumer-oriented marketing, and the nascent culture of window-shopping. By focusing on the material changes in map production and consumption in Philadelphia’s lithographic map industry between 1820 and 1876, the essay shows that as the new technology altered the look of maps, it profoundly changed popular attitudes toward mapmaking and the discourse of cartography.

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