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Market response models: Econometric and time series analysis · Study

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ArticleMarket response models: Econometric and time series analysis

Philip M. Parker1991

Article1991

Market response models: Econometric and time series analysis

Philip M. Parker

356 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Economics of Agriculture and Food Markets Forecasting Techniques and Applications

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1999Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes 1997Decline and variability in brand loyalty 2022Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement 2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice 2010The Long-Term Effect of Marketing Strategy on Brand Sales 2001What to Say When: Advertising Appeals in Evolving Markets 2008Forecasting and operational research: a review 2010Mind-Set Metrics in Market Response Models: An Integrative Approach

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Year1991

Typearticle

Published1991-06-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations356

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0167-8116(91)90024-2

openalex_workW225995850

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