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From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing
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From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing (2015)From the Editor: Rational Choice as the F…Mission (Largely) Accomplished: What’s Next for Consumer BDT-JDM Researchers? (2015)Mission (Largely) Accomplishe…Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2015)The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention (2019)Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers’ resilience during COVID-19 (2021)
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  • 2015Mission (Largely) Accomplished: What’s Next for Consumer BDT-JDM Researchers?42 cited

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