Modelo prosocial de comunicación de museos. El caso del Thyssen-Bornemisza

Abstract

This article proposes an innovative model of museum management \ncommunication: the prosocial management model, based on the mission. \nThis model, builds on the opportunities offered by ICTs, reorients \nthe communicative activity from the mere information that the museum \nis interested in giving, to a communication based on the mission. For this \npurpose we have studied the case of the Thyssen-Bornemisza Museum. \nThe results obtained draw the profile of a management model of communication \nthat uses emerging technologies for effective interaction with \nthe public. These in turn, strengthen the Institution’s Mission

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