Evolution, Growth and Challenges in E-commerce Industry: A Case of India

Abstract

E-commerce has become a disruptive force by bringing in a lot of modifications in the existing business models and leading to customer satisfaction. Its showing tremendous growth rate fuelled by boom in telecom and internet connections. Industries like travelling, banking, media, advertising, retailing have utilized the benefits being provided by E-commerce. These industries have added E-commerce as another channel for increasing sales and customer satisfaction. E-commerce combined with social media tools have become a very potent way of being in touch with the customers. Also Ecommerce helps in right data mining for the players. Through data mining players can take the best decision based on extensive analytics on customer data. Currently just like offline players the E-commerce players are also trying to bring in atmospherics variables so as to take customer satisfaction to customer delight. But along with such a rosy scenario there are also some challenges present in the way of the juggernaut named E-commerce. These challenges need to be faced to build up a much broader market. This paper will try to understand the different trends in the E-commerce industry, the factors of its boom and lastly the challenges underlying.

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