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Estrategias publicitarias para jóvenes: advergaming, redes sociales y realidad aumentada

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References

2013The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games448 cited
2007The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests341 cited
2012Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children113 cited
2013Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?76 cited
2014Age-dependent effects of food advergame brand integration and interactivity59 cited
2014"Branded content" y "storytelling". El arte de crear contenidos y contar historias13 cited

Cited by

2023What we do not know about advergames: a literature review7 cited

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