The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants

Naeyhun Jin, Nathaniel Discepoli Line, Jerusalem Merkebu

2015-06-29articleJournal of Hospitality Marketing & Management197 citationsclosed

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

Brand prestige significantly influences trust, customer satisfaction, customer loyalty, and perceived risk. Perceived risk has a negative impact on trust, customer satisfaction, and customer loyalty. Data analysis also revealed the positive effect of trust on customer satisfaction and customer loyalty. Theoretical and managerial implications are provided in the conclusion and discussion.

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