Cultivating ‘Nudge’: Behavioural Governance in the UK

Abstract

Nine people of different age gather around a table. They witness the very moment when the experimenter closes a valve connected to a glass vessel. In a few seconds, the air will be withdrawn. The resulting vacuum is evidenced by a white cockatoo fighting for its life. The boy in the background, however, already opens a cage, thereby giving us a hint on the further course of the experiment: The experimenter will open the valve again, bringing the expensive bird back to life (Figure 5.1). These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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