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New pr toolkit: strategies for successful media relations, the
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New pr toolkit: strategies for successful media relations, the (2003)New pr toolkit: strategies for successful…Shaping media relations scholarship: A systematic review (2023)Shaping media relations schol…A Coefficient of Agreement for Nominal Scales (1960)Mediating the Message: Theories of Influences on Mass Media Content (1995)Public Relations Theory II (2010)Analyzing media valence shifts: The association between a U.S. PR firm's engagement and Kenya's portrayal in U.S. media (2024)
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